STRATEGIC CONSULTING · INSTITUTIONAL ADVISORY

We build sporting institutions, not slide decks.

Advisory for federations, leagues, government entities, and ownership groups modernizing how Saudi sport is run — from data strategy to the design of entire performance departments.

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Practice Areas

Data strategy & governance

What to measure, who owns it, and how decisions get made from it. The operating model beneath the dashboards.

Performance department design

Structure, roles, hiring profiles, and workflows for analysis functions that actually influence the pitch.

Federation-wide scouting infrastructure

National talent identification systems: standards, coverage, and the technology to run them at scale.

Commercial modernization

Turning sporting data into commercial value: sponsorship assets, fan intelligence, and media products.

How We Work

Diagnostic.

Two to four weeks inside your organization. We map what exists, what's missing, and what's pretending to work.

Blueprint.

A build plan with sequencing, budgets, and hiring — specific enough to execute, honest about trade-offs.

Implementation partnership.

We stay through the build. Advisory that leaves at the blueprint stage is theater.

Vision 2030

Saudi sport's ambitions are institutional, not seasonal. Winning bids, developing generational talent, and building world-class leagues all rest on the same foundation: organizations that run on evidence. That foundation is our work.

Who Leads This

The three co-founders of EXORA lead every engagement personally.

Abdulaziz Alrasheed

Abdulaziz Alrasheed

Co-Founder

Faisal Alghdali

Faisal Alghdali

Co-Founder

Basem Alhobaish

Basem Alhobaish

Co-Founder

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Start with a conversation, not a contract.

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