Why EXORA exists
Saudi football's ambition has never been the question. Walk into any academy in the Kingdom and you will find serious coaches, committed families, and young players who train like the future depends on it — because it does. What you will not find is the data infrastructure that ambition deserves. The tools that tell a coach what actually happened in a match, which player is quietly outgrowing his age group, and what to work on tomorrow — those tools were built elsewhere, in other languages, for other football cultures.
The three of us founded EXORA to close that gap from inside the Kingdom. Arabic is not a translation layer here; it is the first language of the platform, the reports, and the support. Our analysis is built for coaches, not data scientists — evidence a training-ground staff can act on the same session.
We are building toward something simple to say and hard to do: every academy, club, and federation in Saudi Arabia making decisions on evidence. That is the infrastructure a football century runs on.
What we are
One house, four divisions:
Technology
ABWAB, our match intelligence platform.
Consulting
Institutional advisory for federations, leagues, and clubs.
Leagues
Competition intelligence: league-wide standards, benchmarking, and data products.
Media
Field Notes and original analysis of Saudi football.
How we operate
Reports in hours, not days.
Speed is a feature of respect for coaches' time — the full report is ready before the team's next session.
Your data is yours.
Full ownership, no lock-in.
Arabic first.
The platform, the reports, the support — native, not translated.
Evidence over opinion.
Including about our own work — we measure what we deliver.
Leadership
Abdulaziz Alrasheed
Co-Founder
Faisal Alghdali
Co-Founder
Basem Alhobaish
Co-Founder
Work with us.
Get in touch