Media & Communications
Make your contribution to sport understood.
We help sports organizations and brands explain their work, tell meaningful stories and communicate with the audiences that matter to them.
Our services combine sports research, storytelling, documentary development, branded content and communication campaigns.
Services and offerings
Sports research
Investigate a defined sporting subject, audience or institutional question to inform content, narratives and communications.
Storytelling
Identify the people, experiences and ideas that give a story meaning. Develop the narrative, message and format around the intended audience.
Documentary development
Develop documentary concepts, treatments, story structures and interview approaches that bring sporting subjects into focus.
Branded content
Create content that connects a brand's role in sport with a relevant audience interest and a clear communication objective.
Communication campaigns
Develop campaign messaging, creative direction and content across the agreed channels and stages of communication.
Typical outputs
From the brief to the material your audience sees.
Depending on the assignment, outputs may include:
Research findings and an editorial brief.
A narrative and message framework.
Documentary treatments and scripts.
Interview guides and story outlines.
Branded articles and content assets.
Campaign concepts and channel-specific copy.
A content rollout and measurement plan.
Production, distribution and paid-media responsibilities are defined in the project scope.
Who we work with
For organizations with something meaningful to communicate.
Clubs, academies, federations, sports program owners, educational institutions, brands and sponsors.
We shape the work around the audience: sports leaders, athletes, parents, educators, fans or the wider public.
EXORA publications
Our perspective, published.
EXORA's publications share our thinking on sport and provide useful resources for the people shaping its development.
Explore international comparisons, focused analysis and educational materials.
- Field Notes
- Analyses
- First Coaches
Frequently asked questions
Can EXORA work from an existing brief?
Yes. Share the objective, intended audience, required outputs and any existing material.
Can you develop the story before production begins?
Yes. Documentary development and storytelling assignments can establish the concept, narrative and script before production is commissioned.
Are filming and distribution included?
These responsibilities are agreed separately within the project scope.
Is commissioned work published under EXORA's publications?
Commissioned work follows the client brief and publishing agreement. Inclusion in EXORA's editorial channels requires a separate decision and appropriate disclosure.
What do you need your audience to understand?
Discuss your briefShare the story, objective or communication challenge behind your brief. hello@exora-s.com